It has been revealed that the esports and gaming entertainment company, OverActive Media, has signed a multiple year partnership with the blockchain solution Zilliqa, in a new deal that is slated to tap into and entertain audiences in the metaverse.
Revealed to be a five-year deal, it will also see all of MAD Lions teams, one of OverActive esports brands, delivering experiences in the metaverse, and will also see Zilliqa's branding appearing on MAD Lions jerseys, content creator hoodies, and integrated into brand and influencer channels.
"At OverActive Media, we're continuously looking for new and meaningful ways to connect with today's generation of fans," said Chris Overholt, President and CEO, OverActive Media. "In partnering with Zilliqa, we're unlocking the future potential and power of community engagement as the gaming, esports, and entertainment industry evolves."
We're also told that the deal will see MAD Lions gaining access to exclusive metaverse events, such as viewing parties and giveaways, and likewise Zilliqa's creator-focused NFT marketplace, in which further new opportunities will be available.
