The French esports organisation Team Vitality has announced that it has partnered with Kia France. The deal is set to highlight the organisation's fleet of new electric cars, and will last on top of the various other partnerships and deals that Kia holds with Riot and other League of Legends European Championship teams.
The deal has been kicked off with a digital campaign, which focuses on video content jointly created by the two organisations. You can see the first video here, which serves as a good taster for following videos that are also set to include Team Vitality members and Kia electric cars.
As for how long the digital campaign will last, it will run from now, the end of July, for the next three months. There has been no mention of the financials behind the deal.
In other Kia news, the automobile brand recently continued its collaboration with Rogue, and also re-signed as the automotive partner for the LEC over 2021.
