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Kingston Fury and Virtus.pro have become partners

The deal will see the pair work together on various promotions and large scale marketing integrations.
Ben Lyons Senior Editor 11 Junho 2021

The hardware manufacturer Kingston Fury has become an official partner of Virtus.pro. The deal, of which the financials have not been disclosed, will see the pair work together on various promotions and large scale marketing integrations.

"Virtus.pro and Kingston FURY have a lot in common: the desire to be the best in their field and to help gamers achieve their goals," said Sergey Glamazda, Virtus.pro general manager in a press release. "Every training session, match-winner, and championship is influenced by the hardware effectiveness, and we are glad that the Kingston FURY brand is now our partner. We are sure that our fans will appreciate this cooperation."

Kingston Fury is known for its high-performance components, including RAM modules, SSDs, and flash drives.

"We are very proud to introduce the new Kingston FURY brand, which will combine the most productive RAM modules for PC enthusiasts and gamers," said Craig Tilmont, senior marketing director at Kingston. "Kingston is pleased to partner with one of the most decorated esports clubs in Eastern Europe. We are sure that the Virtus.pro fans will also appreciate our new solutions, and will participate in our joint activities with their favorite club."

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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