Enthusiast Gaming Holdings Inc. has revealed that it has entered into a partnership with J55 Capital Corp. and Aquilini GameCo Inc. to merge the companies, which includes Luminosity Gaming as a part of this.
Luminosity will continue managing the Vancouver Titans Overwatch League team as a part of this deal, and the press release reveals Enthusiast plans to support Luminosity moving forwards:
"Through its monetization and ad tech platform, Enthusiast Gaming will utilise Luminosity and its significant reach in growing communities of like-minded fans, to produce engaging advertising experiences. Further, GameCo's relationship with the NHL's Vancouver Canucks and Rogers Arena, located in Vancouver Canada, will provide Enthusiast Gaming with access to new sponsors looking to reach the gaming and esports markets."
"Our vision has always been to build the largest, vertically integrated esports and gaming company in the world," said Enthusiast CEO Menashe Kestenbaum. "The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity's 50 million dedicated esports fans and one of the largest esports franchises. Through our successful monetization strategy, we will gain extremely valuable knowledge and information on the demographic that will revolutionize the advertising opportunities we can offer to brands and sponsors."
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